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Featured Whitepaper: Building a Marketing-Driven Business Case for Analytics

via IT World Canada

Building a Marketing-Driven Business Case for Analytics

Abstract:

Learn how a data-driven approach to understanding your customers can strengthen your ability to create programs that improve acquisition, retention, and loyalty. Solidify your business case for investments by demonstrating how analytics software and services will help make marketing teams more efficient, enhance their to ability generate tangible business benefits, provide a more complete view of customers and prospects and lead to better, faster, informed decision making across the organization.  Download today to read more.

[Click Here to Download the Whitepaper]

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