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Featured Whitepaper: A report on the Mobile Customer Experience

via IT World Canada

A report on the Mobile Customer Experience

Abstract:

Mobile devices are becoming the dominant channel for online transaction, and consumer demand for mobile customer service continues to climb. But how well do you understand this medium that is poised to account for nearly one-quarter of ecommerce revenues by 2017?

"A report on the Mobile Customer Experience" from IBM can help. The paper, based on the findings of a Harris Interactive survey, takes a deep look at the issues consumers encounter while conducting transactions online. Learn more about the types and frequency of customer interactions on this ubiquitous platform and how frustration with mobile experience may cost businesses customers.  Download it today.

[Click Here to Download the Whitepaper]

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