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Featured Whitepaper: CIOs driving the customer-activated enterprise

via IT World Canada

CIOs driving the customer-activated enterprise

Abstract:

This report from IBM’s Institute for Business Value summarizes the results of more than 4,000 interviews with C-suite executives worldwide about the changing role of technology and the Chief Information Officer (CIO). Learn how the role of the CIO has changed in the last five years, from running a department geared toward managing pipes and boxes to one that is moving closer to the customer – from the back office to the front lines, where marketing, sales and customer service teams work to attract and retain customers.

[Click Here to Download the Whitepaper]

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